Strictly's Joanne Clifton says she lived on 11 coffees a day and stopped eating after being called 'chubby' like Tilly Ramsay I'm A Celebrity FIRST LOOK: Ant and Dec transform into knights to plot foul tasks for stars including eating pig testicles and going to battleД®ddie Redmayne reveals he treated his grandma, 99, to a karaoke version of his new West End show Cabaret but jokes she fell asleep The merchandising has been criticised by some Christian groups for being hypocritical, by using a Christian book to promote non-Christian commercialism, although Disney has defended the tie-ins, saying they are entirely appropriate. There has been criticism of the volume of other products being promoted on the back of the film, most of which do not feature in its story anyway.Дisney and the producers Walden Media - a firm created by Christian billionaire Philip Anschutz - have signed deals with, among others, Unilever, Procter and Gamble, Virgin Atlantic and McDonald's. Sainsbury's buyer Bridget Townsend said: 'There is definitely an effect from the Narnia film.' A Tesco spokeswoman added: 'Turkish delight sales are up a massive 200 per cent as children hurry to read the book before seeing the film which opens later this week. Booksellers also say sales of Lewis's children's classic have nearly quadrupled. Its maker, Cadbury, is believed to be unwilling to spend extra money marketing what it sees as a niche brand.ДЄll the major supermarkets report substantial increases in sales of Turkish delight. Yet while the film's makers have signed contracts to allow more than 80 products to be associated with the movie, no brand of Turkish delight has been licensed - not even the best known, Fry's Turkish Delight. Lewis notes how the boy 'thought only of trying to shovel down as much Turkish delight as he could, and the more he ate the more he wanted to eat'. The wicked White Witch uses it to entice young Edmund Pevensie and turn him against both the good folk of Narnia and his own family. Lewis's book The Lion, The Witch And The Wardrobe, on which the Disney film is based, and discover what a pivotal role it plays. Sales of the sticky confectionery have trebled in the past few weeks as youngsters clamour to buy and read copies of C. It Has more product tie-ins than most movies have actors but the new Narnia film has given a remarkable boost to an item its producers seem to have overlooked - Turkish delight.

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